ZCC's Marketing & Branding Blog: September 2006

Thursday, September 21, 2006

Marketing Thought-of-the-Week
“If your brand is clearly defined enough to have the power to attract enemies, it also has the power to attract raving fans. And the raving fans of your brand are the ones who return again and again. They're the ones who will tell their friends about you. They're the ones who will wear your logo. They're the ones that almost enjoy the annoyance of your brand-haters and will keep coming back for more.”

“So don’t fear the hate. Embrace it. Maybe in your next brainstorming meeting, don’t ask how you can appeal to X. Ask how you can annoy the hell out of Y.”

Rick Nobles

Wednesday, September 20, 2006

Thursday is Funday




With the bossman being out tomorrow taking care of business at home. The department will be having another fun day.